For Newton County Schools, a district in rural Georgia of more than 19,000 students spread across 24 buildings, ensuring that innovation is not isolated but systematically embedded into daily teaching and learning, can be a challenge.
Nonetheless, a comprehensive, district-wide digital learning ecosystem that measurably expands access, strengthens literacy, and prepares students for future careers has been developed under the leadership of Jennifer Williams, Director of Instructional Technology and Media Services.
“We do everything in my department based on ‘3E’–engagement, exposure, experience,” says Williams, who was recently honored with a Tech & Learning Innovative Leader Award for her efforts.
The 3E approach ensures students do not passively consume technology but actively use it to build literacy, problem-solving, and critical thinking skills.
- Engagement features high-level activities that make students creators and producers rather than just consumers, keeping a global focus.
- Exposure involves taking students on field trips to places as simple as the Microsoft store to more college- and career-focused destinations such as nearby Spelman Innovation Lab and Georgia Tech.
- Experience is providing hands-on opportunities in class, on field trips, and through partnerships.
“We want to engage our students, we want to expose them to new things, and give them experiences,” says Williams, adding that they’ve taken more than 20,000 students on field trips over the past three years alone. “We have to think of everything as not just a Newton County focus but a worldwide focus. They’re in a global society. So we want to constantly engage them with different perspectives, different outlooks, different ways of learning.”
Newton County Schools has a scalable, future-ready digital ecosystem that prioritizes safety and compliance with federal laws, with Williams’ department vetting and re-vetting digital products. To ensure equity and access, all activities are free to all students, via grants and partnerships, which Williams and her team aggressively pursue.
The Rule of 3
Williams has worked to develop three major programs in the district: the Inspire program, which addresses the gender gap in coding; Read Across Newton, a district-wide literacy initiative; and Teach for Tomorrow, an annual technology conference providing training. All are underpinned by the 3E approach.
The Inspire program is a year-long effort focused on getting girls involved in science and coding through hands-on opportunities, visits to nearby Georgia Piedmont Technical College, a week-long coding camp, and a trip to a coding conference, much of which is sponsored by Amazon, who Williams has partnered with and who has provided grants. Students also get to explore 3D printers, LEGO robotics, and more.
“It’s one thing telling them, ‘Oh, this is computer science,’ but actually taking them to a college, taking them on these field trips, working with the computer science department, all make a real impact,” Williams says. “They have the world-renowned computer science program nearby and they didn’t know about it or think about going there, and it’s only 45 minutes from their house.”
Read Across Newton is another year-long initiative during which students participate in book clubs, have people from across the district read to them, and have local authors present reading and writing workshops. During the district’s literacy extravaganza, celebrated the first Saturday in February, students get books to take home.
“So this year we had 3,600 people come and we gave away 55,000 books,” says Williams. “So, if you want to know what 55,000 books feels like, ask my back!”
Teach for Tomorrow, the district’s annual technology PD event right before the school year begins, drew more than 850 teachers last year, which is more than half of those in the district. The event is led by the instructional leadership team and the district’s vanguard teachers, who pilot tools and guide technology integration at the schools. Attendees learn about the district’s LMS, various digital tools, and of course, AI.
“It was amazing because these teachers came, sat, and did full technology learning, like a little mini ISTE conference,” says Williams. “We try to make it so when we do professional development, we help people fall in love with technology so they can help students fall in love with literacy and technology.”
Living The Dream
When it comes to leadership, Williams recommends being a constant student, and continuously learning about new products and understanding the relevant laws. Her best advice, however, is not to be “a lone wolf.”
“Be a part of a group of people who are like-minded, who can share with you and give you advice on how to do things,” she says, suggesting joining a professional networking group such as CoSN. “Find a tribe, a group that is going to help you be your thought partner as you make changes. You don’t want to make a big change in your system without getting advice from others who are also in the same job because you’re usually one of one in your district.”
In that vein, Williams says she’d be remiss if she didn’t mention “the secret source” in everything she does: her team. “I have some spectacular people that I work with,” she says, also citing the support of Dr. Sheila Thomas, Chief Strategy and Support Services Officer.
She also mentions the importance of having a collaborative team, which she also cross-trains. “We sit down and we talk about things,” she says. “And I hire people who are different from me. I don’t need a whole 10 Jennifers.”
Ultimately, she says being the instructional technology director and media services director, allowing her to merge her passions for reading and technology, has been a dream.
“I can have a lot of jobs but this is my passion–I tell my daughter this is my life’s work,” says Williams. “I love going to work every day. There’s not a morning that I don’t wake up and am like, ‘Oh boy, it’s Monday! It’s another day that we’re going to be able to do something great for a kid!’ I couldn’t ask for anything more.”
- Canvas
- Nearpod
- Book Creator
- Sora (the literacy app)
- ClassLink
- Microsoft
- Google Education