We believe the most successful partnerships will result when British schools recognize these stages, adapt their engagement strategies accordingly, and build relationships underpinned by understanding complex needs that extend far beyond the signing of contracts to create genuine educational value in the Indian market.
A Decision-Making Framework for British Independent School Partnerships in India.
Our analysis of investor/partner positioning has been strongly influenced by Antonia Wade’s ideas in her recently published book “Transforming the B2B Buyer Journey” (2024)
We have also designed a Decision-making framework for UK schools which has been specifically adapted to the educational partnership context based on extensive experience with Indian educational institutions. Wade’s insights on B2B marketing stages have proven remarkably applicable to understanding how Indian educational investors approach international school partnerships.
You can download the framework here .
Using the framework will help develop a clearer understanding of which stage your potential Indian partner occupies and allow British schools to provide the information, support, and engagement needed to move the relationship forward productively.